theatlantic:

How to Make Your Book a Bestseller

More and more often these days, authors are considered responsible for their own success—and those who were once responsible for promoting them now tout the glories of self-promotion. Or, as a cheery New York literary agent recently put it, “You, the author, have an unprecedented amount of control over the way people discover you and your work, and how your ‘presence’ is presented to the world.”

Here’s what an author’s guide to stardom might look like in the near future.

Read more. [Image: Flickr / Ian Muttoo]

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